Ladies, warriors, superwomen and multitask queens. Today’s article will discuss eight reasons why mothers can run a successful business.
Before I proceed, let’s admit that the obvious answer to the above is, heck yeah!
Let’s talk about it:
There are certain learnt skill sets mothers bring to a workforce that set us apart. Furthermore, women are born with innate qualities that qualify us to do certain things our counterparts can’t, such as childbearing and having monthly menstrual cycle.
So, here are the eight reasons why women can run a successful business:
Reason 1: Mothers tend to be able to beautifully deploy empathy and therefore engage with people at a deep level. We have a more collaborative approach to decision making.
Reason 2: According to a recent study, women cope well under pressure compared to men. No wonder when we hit rock bottom, most times we bounce back up.
Reason 3: In a statement by Barack Obama he argues that women make better bosses and leaders compared to men. I absolutely agree, because being a woman myself I’ve discovered that women are equipped to be leaders—thanks mother-nature.
Reason 4: The majority of mothers are organised, patient and possess topnotch understanding. Mothers are true contenders, not to be reckoned with.
Reason 5: Mothers have excellent observational and analytical skills. This is proven in our domestic roles. Now, tell me, what business wouldn’t succeed with such an asset?
Reason 6: Mothers are experts at multitasking—I for one can say amen to that. Don’t pretend! Ladies, we are all guilty as charged; we do six million things at once, although I’m not sure how.
Reason 7: Being a mother has helped many women manage large workloads and make time for networking, including myself. However, if you’re not a mother yet, don’t worry because you are naturally good at it.
Reason 8: Mothers are influential and good negotiators. The Kauffman Foundation has shown that venture backed companies led by mothers create 12% more revenue leading or starting up a company. In truth, running a family is like running a company. The amount you invest in your family ethos, the stronger your family will grow.
All of these are fascinating facets of motherhood. Hence it is fair to say that mothers can run a business.
Despite the above, not a lot of women are in senior or executive roles. Yet alone in business, many lack the confidence or resources to pursue such a career. But in a society like ours, with equal opportunity, you wouldn’t expect this to happen, which calls for change!
Affirmations to switch your mentality:
You say, I can’t—I say, you can.
You say, I don’t have the funds—I say, start small and use your passion, what you’re good at!
You say, I don’t have the relevant training or credentials—I say, do short courses, research online and speak to business advisors or family members for support.
You say, no one in my family supports or believes in my vision—I say, you don’t need them, you only need you; if you believe in your vision that’s all that matters at the initial stage.
You say, I am too young or old—I say, don’t focus on age, but on the lives your business can help or inspire.
As mothers, we are visionaries, we have attention to details skills and excellent intuitions. We also have presentational skills, charm and charisma. Think of the amazing things you do at home with your family. Think of the way you research to find the latest events to attend and the schools or nursery for your children. Think of how you inspire and encourage your children when they do something good. You give them rewards for good behaviour and set them to one side to speak to them if they are being naughty- bespoke skills that all CEO needs.
I remember when I was first starting. No one supported me, they laughed at the idea—it is a bitter sour recollection. I am not going to lie, it did affect me for a second, but I kept going. At that point, I was in my early 20s, optimistic and somewhat naïve. All that was on my mind was money. Many of the businesses I tried had failed, simply because I was not pursuing my passion. I was just doing what I thought would generate money. Looking back, I am happy my family didn’t supported me, because that gave me the drive to push for my dreams more. Despite the failures and lack of support, it caused me to find a business that has a true meaning and is transforming lives.
Tips on how to gain leverage:
- Understand your company’s value; why are you pursuing it or doing it the way you are?
- Research you competitions: Google will forever be your best friend.
- Create something the world needs. I cannot stress it enough, find a gap; there need to be a demand.
- Be devoted. You will not sail through initially, but you need to keep going, which is why you need to do something you’re thoroughly and utterly passionate about.
- Make your mission statement believable; people want to hear your story.
- Understand your limitations and turn them into success. This will cause for you to be self-aware.
- Be compelling and be bespoke
- Be outstanding, aim for excellence
- Offer something to all your staff and those that support you—when you get to that stage.
Avoid copying others —be unique. People interact with your brand for a reason, so engage with your customers and give them something back in return.
Four strands to help you get started:
- Passion– I call passion ‘pass on time;’ what is it you cannot stop doing, talk about, dream about? That’s the one to pursue.
- Start small—this will help cut back on cost and enable you to be more influential within your niche
- Research—knowing your competition makes you revolutionary.
- Formulate your vision and maintain self-belief; why are you doing it? What skills or courses have you attained over the years to qualify you?
- Speak less and observe more—you will learn more and you will avoid saying things best left unspoken.
- Be approachable—people need to feel at ease when you’re around.
- Versatility—you need to know how to accept change.
- Balance— you need to know how to control your peddle stool or you will break. Listen to your body- it does send signals.
Mirror to mirror:
There will be days when you feel like throwing in the towel because of unforeseen circumstances. For mothers reading, think of it this way: at home, your children does the odd thing to wind you up, you get angry and most time you lose it, but you didn’t run away. You keep doing it because you know there is an end goal. Correct? Therefore, turn that anger or rage into something productive. Learn ways to make things easier for yourself. Smart working means avoiding irrelevant and repetitive work.
Make time for your family; being a boss means a lot of sacrifice, but just like how you micromanage your time at home with the family, do the same with your business. You have to be very time disciplined. Have a work breakdown structure. This should tell you, your plans for any given day.
Ladies, let’s bridge the gap!
Now it’s your turn, what’s your story?
Vicky- founder of Momebee